In its place are long stretches of dull, dried-out singing by a guy who can’t sing. But the vital difference between those projects and Supermarket is that his rubbery rapid-fire delivery, the one skill that earned him enough points as an MC to continuously reinvent himself, is almost entirely absent here. It’s also given him free rein to be as nerdy and uncompromising as he’s wanted to be, from releasing an album that takes place in outer space 100 years in the future to a record narrated by astrophysicist Neil deGrasse Tyson to a Wu-Tang Clan tribute featuring every living member of the group. This dumbing-down process has allowed him to reach younger audiences who crave the wordplay of golden-age hip-hop but aren’t necessarily interested in its grittiness.
That sort of chutzpah has always been at the center of his artistry, which is based around regurgitating the styles of abstract, genre-pushing MCs into earnest, easier-to-digest forms. 1 bestseller on Amazon despite the rapper admitting that he’s not much of a reader. The album stems from Logic’s novel of the same name, which quickly became the No. From clumsy stadium rock to reggae-tinged ska, Supermarket is a painful journey across guitar music of the past five decades and makes Lil Wayne’s Rebirth look well-thought-out in comparison. It is also nowhere near the most ridiculous thing recorded for a project that also features an acoustic A Tribe Called Quest cover, multiple Thom Yorke impressions, and two Mac DeMarco features. In all, “Bohemian Trapsody” contains three beat changes, no rapping, and a space-rock chorus. The track’s acoustic guitar and four-on-the-floor bass-which sound ripped from a karaoke instrumental of a Gorillaz song-have faded away to make room for a trip-hop drum break that then falls into a stuttering trap drop. Four minutes into “Bohemian Trapsody,” the hamfisted opener of Logic’s new album, Supermarket, and you find yourself inside a never-ending Pro Tools session.
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